“Coca-Cola Signs” Will Grab Your Attention
An Atlanta based physician mixed ingredients together creating a new beverage a few years before the calendar flipped to the twentieth century. No one could have guessed that this invention would one day become a multinational industry worth billions of dollars. The name and design came about because the good Doctor liked the look of the third letter of the alphabet juxtaposed upon itself.
Coca-Cola history is rife with advertising slogans, campaigns, and artwork. Each generation added their own twist to the beloved drink’s marketing story. From the original sprightly delivery boy to Santa Clause, from celebrities to polar bears, Coca-Cola has created a world of highly prized collectibles that are sought around the world.
Haddon Sundblom originally created the iconic image of Santa Claus drinking from the trademarked Coca-Cola bottle. This image was used regularly from the 1930s through the 1960s. But it wasn’t retired as the legendary Santa image still appears regularly at Christmas on ornaments, marketing items, and Coca-Cola billboards and signs.
The Coca-Cola brand has had a variety of slogans that have appeared on Coca-Cola signs throughout its long career. The song “I’d Like to Buy the World a Coke,” “Have a Coke and a Smile” and “The Friendliest Drink on Earth” are just a few of the campaign phrases that have appeared in advertising over the years.
Celebrities have also played an important role in selling Coca-Cola to the people of the world. From Charlie McCarthy to the celebrities of today, spokespeople (or animals) have appeared on many billboards for the company. Today’s well-known spokes-animals are the polar bears. Introduced in 2003, the public fell instantly in love with the furry winter bears.
All of this advertising has lead to an incredible amount Coca-Cola signs being available as collectibles. Coca-Cola is a timeless product that has inspired massive collections of memorabilia. Collectors are avid about finding signs from each era in mint condition. Books have been published on the prices of the popular drink’s memorabilia.
If you are looking to start a collection, start small. Decide on one area or timeframe. Then, focus your efforts on finding items that fit your category. Use online auction sites and forum boards to meet other collectors to set up a support network. Scour flea markets and garage sales for hard to find Coca-Cola signs.
Coca-Cola has become a worldwide symbol of refreshment. The signs the company has used throughout its history represent the happy feeling that its loyal customers feel. Whatever the sign, it will be worth something to someone because it inspires happy emotions of friendship and refreshment.
Soda-Pop-Collectibles.com is the #1 online source for Coca-Cola signs & other items from throughout Coca-Cola history.
- Daniel Wright
:: Aug.28.2008 :: 909 ::
